Led the conceptualization and execution of visual merchandising displays, store design, windows, showrooms, and installations for 3,000 touch points across 30 countries, encompassing retail, pop-up, franchise, and wholesale locations.

Providing strategic direction to a global visual merchandising team of 55 employees, I fostered a culture of creativity, collaboration, and excellence while mentoring team members to maximize their potential and drive impactful results.

Played a pivotal role in relaunching a startup business in North America, while shaping the brand's visual identity and supporting the rebranding of the European business.